Josh Parker
B2B Marketing, eCommerce & Digital Growth Leader
Building revenue systems for B2B manufacturing and industrial companies at the intersection of marketing strategy, digital commerce, channel enablement, and organizational transformation.
- B2B Marketing
- B2B eCommerce
- Digital Transformation
- Revenue Growth
- Channel Enablement
- Revenue Operations
Santa Maria, California · Open to remote and relocation opportunities
Executive Search Fit
Leadership roles where marketing, eCommerce, channel strategy, and practical transformation need to work as one revenue system.
Target Roles
- VP Marketing
- Head of Growth
- Director of Marketing & eCommerce
- VP eCommerce
- Digital Transformation Leader
- Marketing Operations Leader
- Revenue Growth Leader
Industry Fit
- B2B manufacturing
- Industrial products
- Distribution channels
- Construction technology
- HDD tooling
- Dealer and distributor enablement
- B2B eCommerce
Executive Profile
B2B marketing executive and digital commerce leader with experience building growth infrastructure inside industrial manufacturing, distribution, and entrepreneurial organizations. Work spans go-to-market strategy, brand and demand generation, B2B eCommerce, CRM, marketing automation, distributor enablement, product launches, digital transformation, and revenue operations. At Melfred Borzall, helped support substantial multi-year growth while building digital capabilities that did not previously exist.
The through-line is practical modernization: clarifying the customer promise, translating technical value into market language, and building systems that help sales, channel partners, and customers move with more confidence.
Professional Experience
Director of Marketing & eCommerce
Lead marketing and digital commerce for an industrial HDD tooling manufacturer serving contractors, distributors, and utility markets. The mandate includes modernizing B2B demand generation, industrial eCommerce, channel enablement, product communication, customer education, and the digital systems that connect sales, marketing, and service.
Selected Impact
- Supported substantial multi-year revenue growth through stronger brand, channel, product, and digital-commercial infrastructure.
- Built and scaled eCommerce capabilities in a market traditionally shaped by distributor relationships, phone orders, and legacy sales motions.
- Developed launch and messaging systems for technical products, including customer-facing education for HDD tooling innovations.
- Advanced CRM, marketing automation, reporting, and customer-data practices to improve operational visibility.
- Led cross-functional work across marketing, sales, product, customer service, operations, and outside partners.
Capabilities Demonstrated
Founder / Consultant
Built entrepreneurial and consulting work around commercial problem-solving, digital channels, and operational execution. Experience included building and ultimately selling an Amazon-based brand, giving the later B2B marketing work a stronger operator’s view of growth, margin, customer behavior, and marketplace dynamics.
Marketing & Operations Manager
Managed marketing and operations work in an education-centered environment, developing early foundations in customer experience, operational coordination, team communication, and practical execution across moving parts.
Selected Transformation Work
Three bodies of work that connect the resume claims to inspectable evidence and future case studies.
Digital Commerce Transformation
From limited digital capability to scalable B2B commerce infrastructure: product data, customer experience, analytics, fulfillment handoffs, and adoption inside a traditional industrial sales model.
Digital Commerce Transformation Case StudyDistributor Enablement
Education, content, launch materials, portal thinking, and channel communication designed to help partners understand technical products and serve contractors more effectively.
Distributor Enablement Case StudyMarketing Operations Modernization
CRM, automation, reporting, and shared customer-data practices that move marketing from campaign output toward business infrastructure and clearer decision-making.
Marketing Operations Modernization Case StudyEducation
MBA, Entrepreneurship
UMass Global · Summa Cum Laude
BA, Communications
Brigham Young University-Idaho
Marketing AI Certificate
Cornell University · 2025
Areas of Expertise
Growth & Marketing
Marketing Strategy · Brand Strategy · Demand Generation · Product Marketing · Go-to-Market Strategy
Digital Commerce
eCommerce Strategy · B2B eCommerce · Digital Customer Experience · Conversion Optimization · Marketplace Strategy
Revenue Infrastructure
CRM · Marketing Automation · Analytics · Revenue Operations · Customer Data · Marketing Technology
Channel & B2B
Distributor Marketing · Channel Enablement · Dealer Education · Partner Marketing · Industrial Marketing
Leadership & Transformation
Organizational Change · Team Leadership · Digital Transformation · Cross-Functional Leadership · Marketing Operations
Leadership Fit
Executive-search language grouped around the environments, mandates, and operating systems where the work is strongest.
Growth Leadership
B2B marketing executive · Head of Growth · go-to-market leadership · revenue growth · marketing strategy
Digital Commerce
B2B eCommerce · industrial eCommerce · digital customer experience · conversion optimization · channel commerce
Transformation Systems
CRM · marketing automation · revenue operations · marketing operations · customer data infrastructure
Industrial & Channel
B2B manufacturing · industrial products · distributor enablement · dealer education · partner marketing
Executive Environment
Cross-functional leadership · organizational change · team leadership · remote leadership · transformation roadmap
How I Lead
Build ownership, not dependency.
Good systems help people make better decisions without waiting for permission at every turn.
Create systems that make good work easier.
The best marketing infrastructure reduces friction for customers, partners, sales teams, and operators.
Treat marketing as a business function.
Brand, demand, commerce, data, and operations should connect to the way the organization actually grows.
Prefer the Traditional Version?
Download the concise two-page version for recruiters, hiring teams, and offline review.
Josh Parker B2B Marketing & eCommerce Resume
Updated August 2026 · 2 pages · PDF
Need a B2B growth leader for the next stage?
For executive search, growth leadership, or digital transformation conversations, I work at the intersection of marketing, digital commerce, channel strategy, and organizational change.