As the Director of eCommerce & Marketing at Melfred Borzall, Inc., I lead the online sales and marketing strategy for a global leader in industrial drilling equipment. With over 6.5 years of experience in this role, I have successfully increased the company's revenue, market share, and customer loyalty through innovative and effective multi-channel campaigns.

My core competencies include e-commerce optimization, creative strategy, and web development. I have a strong background in entrepreneurship & marketing strategy, having earned my MBA in this field from Brandman University. I also owned a Marketing Consultancy Boutique, Parker Allen Studios, to coach and support small business owners and executives to increased ROI and exposure. I deliver value for both internal and external stakeholders, using my skills and expertise to solve problems, generate opportunities, bring teams together, and achieve BHAGs.