Marketing transformation helped scale revenue 3X by modernizing sales channels and building data-driven decision-making models.
Joshua Parker
Joshua Parker
About Me
Hello! I’m Joshua Parker.
I'm a marketing executive with 20 years of experience driving growth, building digital sales engines, and leading brand transformation in industrial and B2B sectors. From scaling Melfred Borzall’s revenue from $12M to $35M to launching high-performing eCommerce and eLearning platforms, I bring a proven ability to modernize marketing in legacy environments (such as generational manufacturing companies). Whether you're looking for executive leadership or a fractional CMO to guide strategy and execution, this portfolio showcases the results, systems, and thought leadership I bring to every engagement.
- Location: Santa Maria, California U.S.A.
- Fractional CMO & Consulting Get In Touch Here
- Keynote Addresses & Lectures Send A Request
My Services
Fractional CMO
Data-driven decision-making and transformation to legacy marketing & sales systems. Get a playbook.
Leadership Training
Certified 'Multipliers' coach for leaders that want to extract more natural talent from teams.
Marketing Consulting
Bespoke solutions tailored to your business challenges to earning an ROI.
Lectures & Keynotes
Schools, Business Teams, Volunteer Organizations - Message for availability.
Get in Touch About These Services
Resume
Experience
2016 - Present
Director of Marketing & eCommerce
Melfred Borzall, Inc.
2014 - 2016
Fractional CMO & Consultant
Self-employed
Helped SMB unlock over $11M in previously untapped revenue by building custom go-to-market strategies and high-impact local campaigns.
2011 - 2015
Marketing Ops Manager
EF | Education First
Lead California operations and marketing for international language programs, managing cross-functional teams and driving performance improvements across budgeting, staffing, and student experience.
Education & Certificates
2007
Bachelor of Arts in Communications
Brigham Young University
Emphasis in Marketing & Advertising
2019
Masters in Business Administration
University of Massachusetts (Global)
Concentration in Entrepreneurship
2025
Marketing AI Certificate
Cornell University
Concentration on digital transformation & marketing efficiencies
Languages
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English (Native)
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French (Fluent Spoken & Written)
Core Competencies
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Digital Transformation
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B2B eCommerce Strategy
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Marketing for Manufacturing
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AI for Marketing & Sales Enablement
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Distribution Partnership Marketing
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Full-Funnel Demand Generation
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CRM & Marketing Automation
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Budget Management
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Board of Directors Communication
Core Competencies
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AI for Marketing & Sales Enablement
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Creative Strategy
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Data-driven Decision-making
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Communication With Executive Teams
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Cross-functional Team Collaboration
Cases
Privacy Law Firm
A.I.
Tax-related court
B2B Industrial
Practical Law Finance
B2B Industrial
Banking & Finance
Manufacturing
List of Criminal Charges
Digital Transformation
Articles
April 12, 2021
Detect, investigate, and respond to advanced threats
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the…
April 12, 2021
Proactive monitoring, updating and optimizing
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the…
April 12, 2021
End user support, how and when they need it.
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the…
April 12, 2021
The quick, brown fox jumps over a lazy dog. DJs flock by
When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the…
Get in touch with me:
- Lecture Requests
- Keynote Addresses
- Leadership Development
- Marketing Consultation
- Fractional CMO